Lay Offs Are Happening, It Would Be Smart To Have A Backup Plan

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I'm Addressing A Political Issue In This Article...

In this article I need to present a political policy and how it's affecting businesses. I'm addressing it largely because it's being pushed aggressively.

When I get into political issues it's solely from the point of view of a business and how it affects the business. Outside of this, I avoid political discussions.

Why? Bluntly, we're a divided nation. Business who are openly political and have taken a side will alienate half of their potential clients. My job is to help businesses grow and prosper which means I do not want businesses to piss off half of their potential clients.

In time I'll write an article about politics and businesses to provide a deeper explanation.

Let's move on...

"Employees" Are In Danger!

I've owned businesses for years. I've hired a lot of employees over the years because of the businesses I've owned. During my consulting years of working with businesses helping them build and grow their businesses discussions on hiring people almost always got brought up and discussed.

The simple fact is pretty consistently employees are a businesses largest expense. This makes sense when you include salaries, benefits, taxes the business has to pay and numerous other things.

It's for this reason a business wants to be smart about how they go about hiring people, when they hire people and who they hire.

As a business we want to hire the most qualified person possible for the income we're willing to pay for the job. A highly qualified person will be proficient and will be an asset to the business.

A bad hire means the employee won't be able to do the quality of work or quantity of work as the qualified person. This means it's going to cost the business a lot more money if they hire an unqualified person because they'll need to hire more than one person to equal what a qualified person is able to do for the business for the same money.

Take doing data-entry, as an example. Let's say a qualified person is very fast on the 10-key and is proficient in Excel. This person can input 500 orders a day.

Let's say an unqualified person is much slower and can only input 200 orders a day. 

In this example the business would need to hire a little over 2 people to do the same work as the qualified person. In fact, it would be smart for the business to pay an even higher salary for the qualified person in this comparison.

Businesses need to take who they hire very seriously, and be strategic in their hiring practices!

As a business, the high majority are color blind (there's always exceptions to everything). In other words, we do not give a damn the color of a persons skin. We hire people for their skills and ability, this is all that matters to a smart business owner.

Biden's ESG Policy Is Racist & Puts The Wrong Emphasis On Hiring People

The ESG policy being pushed by the Biden Admin says businesses need to hire people based upon their skin color and sexual interest. Black people, transgenders and LGBTQ are the preferred people to hire via the Biden ESG policy.

Be clear, I'm not racist in the least bit or prejudice against transgenders or the LGBTQ community. My focus is solely on business and on how policies affect a business.

My position is very clear... hire the most qualified person for the job being filled! I also understand that depending on the business there could be other factors which play a role in who is hired. For example, if your business strictly serves women with women specific products it likely wouldn't make sense to hire men.

I believe, as one who helps businesses to grow and prosper, that you need to hire the person best qualified for the position regardless to skin color or sexual interest.

When I've personally hired people I've always done the first interview by phone. My reason for this is it allows me to focus on their qualifications and their answers to my questions without being distracted. For example, attractive women may flaunt their beauty or subtly flirt which could skew the interviewers views on this person. A phone interview allows the interviewer to focus on the person's qualifications which is what should matter the most. (Studies show attractive people are more likely to be hired over unattractive people. Knowing this the phone interview removes this from the equation. What's also interesting is the attractive people are the ones who complain the most frequently about it being a phone interview and not an in person interview... they know their being attractive gives them an edge.)

Since I'm on the topic of hiring people, when doing an in person interview of women and if the interviewer is a man I always recommend the office door is wide open and that there is a woman right there, either in the room for the interview or right outside of the office where she can hear everything. I've heard of way too many women blackmailing the interviewer for something the interviewer didn't do but it was a he-said-she-said case. Have a female witness when interviewing women. If you're married, this also adds another layer of protection.

Another advantage to doing a phone interview is looks & appearance including skin color play no role. It puts the focus solely on their qualifications. I encourage every business to do the same thing, if able.

If I'm hiring someone to do manual labor and they need to be able to lift 60 lbs I may want to do the first interview in person to size up their ability to do the manual labor.

With no regard to our racism and civil rights laws in America, the Biden Admin is bringing back segregation and racism with their ESG policy, taking us back 50 years. They believe skin color and sexual interest is far more important in the name of "inclusion" than a persons qualifications for the job. So what if they can only enter 200 or less orders per day. If they're Black, transgender or LGBTQ, a woke business who cares about their ESG score will hire the ESG approved employee.

Keep in mind, an ESG score can be the difference on whether the business gets loans from the bank or investors into the business. Eventually it could be the difference on who they can bank with. The Biden Admin with companies like Blackrock (they're huge) are pushing the ESG policies very hard and those businesses who don't accept the ESG policies will be punished.

We don't support the ESG policy for many reasons to include we do not support racism of any kind and we do not support segregation of any kind. This policy is also financially damaging to businesses.

There are many problems with the ESG policy, but two specific huge problems specific to this article...

1. If you're straight or White you have a target on your back if your employer chooses to adapt the ESG policies and go full-blown woke.
2. It takes the emphasis off of hiring highly qualified employees and pushes businesses to hire people based upon their skin color and/or sexual orientation. 

Taking #2 a step further, using the data-entry example above, these businesses who support the ESG policy are going to need to hire more people to do the same job as a highly qualified person. This is a drain on the company profits. This will affect pay raises and growth opportunities for the business. It's just like when the government increases the taxes to the business, this affects the same thing.

ESG encompasses many things beyond what we've already discussed.

Thankfully the ESG discussion we just had isn't much of a factor or consideration for small businesses or home based businesses. Hopefully the next administration will end this race driven, business killing policy.

Mass Layoffs Are Already Happening With More Coming... No End In Sight!

Hardly a week goes by that I'm not reading about another company getting ready to layoff a lot of people. It's businesses in all segments of the market.

Shockingly, Facebook (now called Meta) laid off 11,000 people and Amazon laid off 10,000 people. Thousands of businesses have laid off employees.

There are numerous factors for the lay offs. Inflation is a big reason.

With the high inflation rate people aren't spending money like they did during the pre-inflation years. Now it costs the average American an additional $433+/mo to pay for same things they bought a year ago.

Interest rates increasing is another reason. Businesses would rather use cash than take out loans with the interest rates going up so high. But to use cash they've got to watch their expenditures and employment is their highest expense so it's logical that this is where the cut offs would begin.

Not only all of this, according to a study 63% of businesses have put a freeze on hiring. Most businesses just aren't hiring! Instead, they're laying people off.

There's also people being laid off for not getting the experimental shot which some businesses including government agencies are requiring.

How Can I Say Now Is The Best Time To Build A Home Business?

First, it's the brick and mortar businesses that are struggling the most due to the higher expenses to run them. With home based businesses, in comparison, your expenses are far less. This by itself gives the home business a huge advantage!

Restaurants which run on a very low profit margin are hit the hardest with inflation. This is why they're the #1 business that's been forced to shut down. Between the lockdowns and now inflation they just couldn't survive. States with the most aggressive lockdowns experienced the most businesses shutting down.

Home businesses with their minimal expenses, for the most part they survived just fine through the lockdowns and now the high inflation. Home businesses are far better positioned to weather through tough economic times.

Let's take a look at a few different circumstances to building a home business...

If You're Currently Employed

If you believe there's a chance you could be laid off, you need to have a backup plan. There are numerous reasons why you could be laid off, like:

• The company is following the woke ESG policies and you're either straight, White or both.
• Low sales due to consumers not spending like years past due to inflation.
• Increased expenses now higher than revenue coming in. Numerous things could cause this. Remember, inflation increased the cost to everything including things the business needs to conduct business. Take all of the ingredients to build a typical hamburger and every one of their costs increasing. A point comes when the restaurant, in this case, increases the costs of the hamburger to a point where consumers can't justify the cost.

With the ESG policies and 63% of businesses on a hiring freeze and all of the businesses laying people off, finding another job may prove to be far more difficult in today's economy if you're laid off.

As your backup plan you should start working on home based business. You can do this part-time doing the work during your off hours.

Your advantage is you already have a full-time job which is hopefully already handling your month to month expenses. If this is the case it's a huge advantage because it allows you to take your time and be methodical... thinking through key decisions you'll need to make, to do the research you'll need to do and to put the pieces in place without being under a ton of pressure to hurry up and make money.

Along with this, you can save for the additional courses you'll need to purchase to provide the additional skillsets you'll need to build your business. Or you can save money to hire someone else to handle these things for you. By not needing to be in a rush to launch the company to bring in badly needed money, you're able to make sure all of the pieces are put in place properly and effectively, and to plan out each step and piece.

I have a few people I'm working with who are in this position. No pressure. Plenty of time to strategize, research and work on their business. They love it. When they finally pulled the trigger and launched their home business most had excellent results. There's a lot to be said about being methodical and having the time to strategically work on their business.

Being in a hurry or under tremendous pressure to start making money causes people to get hasty and in a rush which causes them to make mistakes, to overlook key things or to miss things, all of which will affect the results when launching the company.

Being employed and not being under tremendous pressure to launch the new company is the ideal approach. What makes this scenario so attractive is these people are not under a bunch of pressure to hurry up and bring in the money. These people have the luxury of time allowing them to strategize all aspects of your business and then build it.

You can then launch it when you're ready and not be hasty this decision.

The downside is you're doing it part-time. You may have the luxury of not being in a hurry to launch the company, but you are limited with how much time you have daily to work on your business so for this reason alone it'll take longer to do everything which needs to be done before launching the company.

Someone unemployed has the advantage of having a lot more time daily, but may be at a disadvantage by not having the money to invest into the business.

To get you on the right path, to make sure you build your home business the right way and to help you with making key decisions I'd suggest you go through our sales funnel where you can pickup both of our foundational courses and a special coaching offer to let you ask me questions. You can start the process here: Request Information About The Core Steps To Building A Business. 

So you know, by going through this sales funnel you'll get all of the products and services at the absolute lowest price! 

Employed But Need To Bring In More Money

With inflation kicking our asses, the average America has to put out an additional $433+/mo to cover your costs from what you spent a year ago. It's common to see people working who need to make more money.

People who are currently working and need to bring in more money is more challenging. This puts additional pressure on getting a home business up and running as quickly as possible which too often causes people to make mistakes. Then comes the frustrations from not receiving the results hoped for which is compounded because of the desperate need to bring more money in.

I address this in detail in the course, "The New Business Strategy Course", and I show you how to handle this situation. What I present in the course acknowledges the pressure people are under to make immediate money.

The strategy I teach for people in this situation is called the "ah ha" moment. I explain why I call it this in the course.

If You're Not Employed

Most people who aren't employed are hurting for money and need it now. Again, I address this in detail in the course, "The New Business Strategy Course".

Here again you'll want to pay attention to the strategy I teach called the "ah ha" moment.

I knew there would be a segment of people who need to make money as quickly as possible so I addressed this in the course.

Conclusion

There are a lot of people making a lot of money from their home business. There are 18 year old's making millions. There are 60 year old's new to home businesses making millions. And there's everything in between.

What is exciting is there are so many ways to make money from home. You have a lot of options! It doesn't have to be the typical home businesses we hear about. 

In fact, in our course, "The New Business Strategy Course", we include a bonus document listing out over 140 home businesses. Everyone calls it the perfect bonus to our course. 

The high majority are jobs virtually anyone can do. Obviously some will take longer to put into place because they require more skills than other jobs. But like discussed in the course, it's pretty easy to learn these additional skills needed with all of the information available online and all of the courses available for purchase. This day and age there are courses to teach us just about anything!

We also include a few opportunities specific to teachers, nurses and other medical professionals due to what's going on in America. 

For the astute entrepreneur they watch what's going on in the country and market place and create opportunities from the changes taking place. This is what we're doing for teachers and medical people. Those who are the first to offer these services in their community are the ones who build the biggest businesses, assuming they avoid a common mistake so many businesses make... Becoming Wed To Tradition.